Over 200 different companies worldwide market digital signage solutions[buzzword][7] and the number is still consistently growing. With the influx of digital signage providers, the digital signage market is expected to grow upward to US$21.92 Billion by 2020, with a CAGR of 8.04% from 2015 to 2020. The reason for the rise is due to the growing demand by companies for the development of digital signage solutions[buzzword], advertisement displays and paper wastage reduction.[8] Presently,[when?] North America dominates the digital signage market and will be expected to continue dominating the market until 2020, with the US occupying a majority of the market share. The Asia Pacific and European region has shown promise, with Germany and UK in Europe, and Japan and South Korea in the Asia Pacific region. These four countries are expected to have the highest rate of growth by 2020.[9] The predominant market users of digital signage are restaurants,[10] retailers,[11] office buildings,[12] regional state and local planning authorities, public transport services,[13] and various different industries.